Wild Leaf Tea was a from scratch, new innovation brand that I collaborated with product, strategy, creative, brand and social teams to create. A low-calorie, uncarbonated hard iced tea that was intended to wash away the seltzer fatigue. The teas were ethically sourced and a portion of sales were donated to help the environment. I partnered with an internal Creative Director to help drive the vision and build out packaging, posters, photography and brand voice.
