Created concepts for pitching a modernized take on the Sam Adams flagship beer brand. These concepts bring a look and feel that better represents Sam Adams as a premium beer and more aligned with premium domestic and import beer brands.
![](https://format.creatorcdn.com/1cad35a7-40a2-430c-a660-e770fe10efe0/0/0/0/0,0,2652,1717,900,1717/0-0-0/71067958-676b-4a17-b352-a221df646714/1/1/Master_Frame_CK_Redesign1_Page_2.jpg?fjkss=exp=2040692738~hmac=0c2d44b756ed763a882b184631ca44d75a0f364b0d30f4a95154b75974512324)
![](https://format.creatorcdn.com/1cad35a7-40a2-430c-a660-e770fe10efe0/0/0/0/0,0,3698,2393,900,2393/0-0-0/7885a706-31cd-4e84-a280-8b638357add4/1/1/Master_Frame_CK_Redesign1_Page_3.jpg?fjkss=exp=2040692738~hmac=dabd8aacc9ae5792601b39ab1f2771ed73416327a48ead6a321f9d42027f5b78)
![](https://format.creatorcdn.com/1cad35a7-40a2-430c-a660-e770fe10efe0/0/0/0/0,0,3383,2189,900,2189/0-0-0/d2d1d925-ffa3-4be2-a4aa-b98a486486f1/1/1/Master_Frame_CK_Redesign1_Page_4.jpg?fjkss=exp=2040692738~hmac=a770a0fafdcb8bdf4e75e7396360a9483144c2097d742948f0da6a9c87c8cdf3)
![](https://format.creatorcdn.com/1cad35a7-40a2-430c-a660-e770fe10efe0/0/0/0/0,0,2652,1717,900,1717/0-0-0/c00804bc-e5cf-4807-8b42-49709ba39ead/1/1/Master_Frame_CK_Redesign2_Page_2.jpg?fjkss=exp=2040692738~hmac=0c2d44b756ed763a882b184631ca44d75a0f364b0d30f4a95154b75974512324)
![](https://format.creatorcdn.com/1cad35a7-40a2-430c-a660-e770fe10efe0/0/0/0/0,0,3698,2393,900,2393/0-0-0/773a0c4b-73ab-4766-849b-e2a990bbf4f2/1/1/Master_Frame_CK_Redesign2_Page_3.jpg?fjkss=exp=2040692738~hmac=dabd8aacc9ae5792601b39ab1f2771ed73416327a48ead6a321f9d42027f5b78)
![](https://format.creatorcdn.com/1cad35a7-40a2-430c-a660-e770fe10efe0/0/0/0/0,0,3383,2189,900,2189/0-0-0/c59d61b2-ca79-4aa4-8c18-8f53ab6b2e3e/1/1/Master_Frame_CK_Redesign2_Page_4.jpg?fjkss=exp=2040692738~hmac=a770a0fafdcb8bdf4e75e7396360a9483144c2097d742948f0da6a9c87c8cdf3)
Created concepts for pitching a modernized take on the Sam Adams flagship beer brand. These concepts bring a look and feel that better represents Sam Adams as a premium beer and more aligned with premium domestic and import beer brands.