When we launched an updated Angry Orchard e-commerce campaign, the goal was to stay true to the brand voice and visual design but strategically tailor the content to drive click through. In this series rollout, I collaborated with internal e-commerce strategy teams, photographer, and design teams to create and design concepts with both specific to e-commerce photography and existing brandbuilding assets. I designed e-commerce visuals for Brand Pages, Shopper + B2B Banner Ads, Mobile Hero Images for retailers including Walmart, Target and Instacart. I worked closely with the sales teams to build strategic and approachable storytelling to reach targeted shoppers. The launch of new assets resulted in retailer placements and high consumer engagement.
