Embark on a bubbly journey with Truly Seltzer Wearables, a cutting-edge project designed for the dynamic Gen Z and Millennial audience. Introducing 'Truly U' – where Truly meets the university audience. This innovative collection seamlessly blends current Gen Z trends and style, enhancing your lifestyle with Truly Seltzer's vibrant energy. I collaborated with an internal designer, copywriter and Brand team to develop a targeted wearables campaign that connected with 21+ consumers.
