After several years of rapid product and flavor innovation – there was a need to return to the lightly flavored, and light aesthetics of the Truly brand. Being armed with a strong, but lightly fantastic new tagline, tv spot and strategy from external agency partners, I collaborated with internal 3d product render designers and copywriters to help bring this story to life visually. I created this visual design concept and territory to exude the lightly flavored flagship product line by bringing in elements of floating, bright and airy colors, and light refractions to ladder back to the strategy. The new look and feel performed particularly strongly in the digital and e-commerce space with 96% effectiveness ratings using Vizit AI software.
