Crafting more than just numbers; this annual report is a design journey reflecting the essence of our corporate identity. Similar to the artisanal craft of brewing, the design process involved a meticulous blend of creativity and precision. I worked with key stakeholders on the internal legal, PR, and HR teams and designed the concept and execution with partnership from an internal illustrator to create custom graphics to tell a visual story. This booklet is a testament to the artistry in corporate communication, mirroring the craft beer journey of balance, complexity, and a distinct personality. Exploring the story behind the numbers and creating the design evolution that parallels the spirit of craft.
