Crafting more than just numbers; this annual report is a design journey reflecting the essence of our corporate identity. Similar to the artisanal craft of brewing, the design process involved a meticulous blend of creativity and precision. I worked with key stakeholders on the internal legal, PR, and HR teams and designed the concept and execution with partnership from an internal illustrator to create custom graphics to tell a visual story. This booklet is a testament to the artistry in corporate communication, mirroring the craft beer journey of balance, complexity, and a distinct personality. Exploring the story behind the numbers and creating the design evolution that parallels the spirit of craft.
![](https://format.creatorcdn.com/1cad35a7-40a2-430c-a660-e770fe10efe0/0/0/0/0,0,2516,3279,900,3279/0-0-0/297ad879-b1a5-4ff3-9dba-8bb9fe9b97ca/1/1/BBC_AnnualReport2019-2020_FINAL_Page_1.jpg?fjkss=exp=2037569857~hmac=8060b85dc5b0c64e02f59033c9a9254386ceee8f1aad6b8a56fcfff4b1713df4)
![](https://format.creatorcdn.com/1cad35a7-40a2-430c-a660-e770fe10efe0/0/0/0/0,0,3685,2401,900,2401/0-0-0/ae572aee-df51-4fd8-bf4c-1e3eaa8735a1/1/1/BBC_AnnualReport2019-2020_FINAL_Page_2.jpg?fjkss=exp=2037569857~hmac=dab8822950cb69a8114592d43bb6c4ef3f351cf9e75834155cc5e85452a34a7c)
![](https://format.creatorcdn.com/1cad35a7-40a2-430c-a660-e770fe10efe0/0/0/0/0,0,3685,2401,900,2401/0-0-0/8f43cbb1-a53a-4adf-9d2e-13ba7762425e/1/1/BBC_AnnualReport2019-2020_FINAL_Page_3.jpg?fjkss=exp=2037569857~hmac=dab8822950cb69a8114592d43bb6c4ef3f351cf9e75834155cc5e85452a34a7c)
![](https://format.creatorcdn.com/1cad35a7-40a2-430c-a660-e770fe10efe0/0/0/0/0,0,3685,2401,900,2401/0-0-0/e6398dc9-aaf6-43b2-8569-5052b2cb93a2/1/1/BBC_AnnualReport2019-2020_FINAL_Page_4.jpg?fjkss=exp=2037569857~hmac=dab8822950cb69a8114592d43bb6c4ef3f351cf9e75834155cc5e85452a34a7c)
![](https://format.creatorcdn.com/1cad35a7-40a2-430c-a660-e770fe10efe0/0/0/0/0,0,3685,2401,900,2401/0-0-0/941e4fe5-b762-4e0b-a656-7bf4d272d402/1/1/BBC_AnnualReport2019-2020_FINAL_Page_5.jpg?fjkss=exp=2037569857~hmac=dab8822950cb69a8114592d43bb6c4ef3f351cf9e75834155cc5e85452a34a7c)