Created a 360 Campaign and brand story across social channels, retail displays and more to launch the new Angry Orchard Hardcore, High ABV Imperial Hard Cider. Hardcore is an indulgent treat for those who aren't afraid to give in to temptation.

Hardcore Cider Launch


Hardcore Cider Social & PR Story Hero




Hardcore Cider Social & PR Product Hero


Show Us How Hardcore You Are Social Contest


Draft Tap Handle

Launch for Convenience Store Channel

Launch Draft Posters for On Premise

Hardcore Launch Server Education Cards