Created concepts for pitching a modernized take on the Sam Adams flagship beer brand. These concepts bring a look and feel that better represents Sam Adams as a premium beer and more aligned with premium domestic and import beer brands.
![](https://format.creatorcdn.com/1cad35a7-40a2-430c-a660-e770fe10efe0/0/0/0/0,0,2652,1717,900,1717/0-0-0/71067958-676b-4a17-b352-a221df646714/1/1/Master_Frame_CK_Redesign1_Page_2.jpg?fjkss=exp=2037611882~hmac=ed91959e385db63baf201c956433b65130bf8e6eef064e018c72f817a40c792f)
![](https://format.creatorcdn.com/1cad35a7-40a2-430c-a660-e770fe10efe0/0/0/0/0,0,3698,2393,900,2393/0-0-0/7885a706-31cd-4e84-a280-8b638357add4/1/1/Master_Frame_CK_Redesign1_Page_3.jpg?fjkss=exp=2037611882~hmac=167f125453cf33426d1c41f3b2bbf1e1dd5ab9f27754e105af6e6bb9fef8bd92)
![](https://format.creatorcdn.com/1cad35a7-40a2-430c-a660-e770fe10efe0/0/0/0/0,0,3383,2189,900,2189/0-0-0/d2d1d925-ffa3-4be2-a4aa-b98a486486f1/1/1/Master_Frame_CK_Redesign1_Page_4.jpg?fjkss=exp=2037611882~hmac=50f67a81f27cc0d7fd86f8daa46aa9f9386b6942426e3b5969170cd741c22a1c)
![](https://format.creatorcdn.com/1cad35a7-40a2-430c-a660-e770fe10efe0/0/0/0/0,0,2652,1717,900,1717/0-0-0/c00804bc-e5cf-4807-8b42-49709ba39ead/1/1/Master_Frame_CK_Redesign2_Page_2.jpg?fjkss=exp=2037611882~hmac=ed91959e385db63baf201c956433b65130bf8e6eef064e018c72f817a40c792f)
![](https://format.creatorcdn.com/1cad35a7-40a2-430c-a660-e770fe10efe0/0/0/0/0,0,3698,2393,900,2393/0-0-0/773a0c4b-73ab-4766-849b-e2a990bbf4f2/1/1/Master_Frame_CK_Redesign2_Page_3.jpg?fjkss=exp=2037611882~hmac=167f125453cf33426d1c41f3b2bbf1e1dd5ab9f27754e105af6e6bb9fef8bd92)
![](https://format.creatorcdn.com/1cad35a7-40a2-430c-a660-e770fe10efe0/0/0/0/0,0,3383,2189,900,2189/0-0-0/c59d61b2-ca79-4aa4-8c18-8f53ab6b2e3e/1/1/Master_Frame_CK_Redesign2_Page_4.jpg?fjkss=exp=2037611882~hmac=50f67a81f27cc0d7fd86f8daa46aa9f9386b6942426e3b5969170cd741c22a1c)
Created concepts for pitching a modernized take on the Sam Adams flagship beer brand. These concepts bring a look and feel that better represents Sam Adams as a premium beer and more aligned with premium domestic and import beer brands.